Email copywriter & strategist for SaaS, tech and online coaches

Create, connect, convert.

I’m Sonali.

Hey!

And I’m here to write emails your customers cannot ignore.

You see, when done right, email marketing is a hidden goldmine.  

But with all the moving parts in your business, it can be hard to give it the time and attention it needs to deliver consistent conversions (without turning into a monumental waste of resources).

That’s where I come in.

I’ll help you stand out in a crowded inbox, build meaningful connections, and make buying from you as necessary and exciting as ordering your first espresso of the day.

  • Sonali is smart, super professional and really great at what she does. It all felt very easy and guided all the way through…and I made my investment back in 6 weeks!

    Georgina Halabi (performance & wellbeing coach)

  • Sonali is the Queen of email marketing. She's creative, with razor-sharp strategy skills, and extremely reliable. You won't find another email copywriter to careas much as she does.

    Dayana Aleksandrova, Business Coach

  • We made $48,000 in 5 weeks - it was more than I was expecting, I've had to open up a waitlist!

    happy client

create, connect, convert

create, connect, convert

I craft email copy and custom growth strategy for the SaaS, tech, and online coaching industries to help:

1. Simplify complex products and services, and make them non-boring.

2. Keep customers engaged, prevent churn, and increase trial-to-paid conversions.

3. Differentiate you from competitors, drive product adoption, and grow your user base.

4. Make you stand out in a saturated market, engage your audience, and turn lurkers into paying clients.

I do this through in-depth customer research (including 1:1 interviews), building a personalized strategy, and data-driven emails that do the heavy lifting for you…

…all geared towards building stronger relationships with your customers, and boosting your bottom line.

Are we a match?

We’re a perfect fit if…

  • You understand the value of email.

  • You’ve got a great product or service to sell.

  • You’re committed to building relationships with your community.

  • You realize this is a game of endurance and consistency.

We’re not a fit if…

  • You treat email as an afterthought.

  • You only want to email when it’s time to sell.

  • You don’t care about your community.

  • You’re looking for quick wins and not sustainable, strategic growth.

If it sounds like we’re a fit - then keep reading. Here’s how I can help.

Services

Featured
Done-for-you email copywriting
Done-for-you email copywriting

You didn’t become a business owner so you spend all your time on marketing. If you’ve ever said “All I want is to serve my clients and do what I’m passionate about!” Then this is for you. Email can bring you over 40X the return on investment than any other marketing tool. With this DFY email marketing service, all you need to do is tell me your ideas, I’ll do the rest: from copywriting to campaign structure and strategy, to even loading up your emails in your ESP and analyzing the performance data.

Email Audit
Email Audit

Emails not converting? Stop wasting time and energy. Instead, we’ll find the problem together and give you a prescription to solve it. This is ideal for you if you love writing your own emails, have a pretty good idea of how email marketing works, but aren’t feeling clear about the sales framework and mechanics of email marketing.

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Strategy Session

In this 60-min email marketing strategy session, we’ll uncover what your business needs and build a roadmap to ensure faster growth and more sales. You’ll never have to scramble for ideas or drown in a pile ot YouTube videos trying to figure out how to make your emails more engaging, what to say and when, or how to promote your services so you don’t alienate your audience.

Got a question?